Exclusive Coles brands recognised on the global stage

Two exclusive brands from Coles, KOi and Woofin’ Good, have been recognised for their creativity, marketability, and innovation in the US-based Vertex Awards.

Skin care range KOi beat 600 international entries to win the coveted best in show ‘Publishers Choice Award’, as well as receiving a Gold award in the personal care category.

Coles’ extensive dog food range Woofin’ Good was awarded Gold in the pet products category.

Coles Head of Marketing for Own Brand Belinda Anderson said her team was proud to partner with Australian independent branding and design agency Hulsbosch to bring these brands to life.

“Exclusive brands like KOi and Woofin’ Good are inspiring customers and strategically important to Coles’ strategy to be an own brand powerhouse. They provide customers with exceptional value because of their quality and ingredients.”

The annual global competition focusses on the art of private label package design and is judged by a panel of industry experts from around the world. This year’s competition included more than 650 entries from 32 countries and 55 retailers.

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