Lion has made a new appointment to its senior marketing team, with Anubha Sahasrabuddhe to become Consumer & Brand Director in early 2021.
Sahasrabuddhe will be responsible for running marketing for Australia and will also lead the Consumer Global Centre of Excellence across Australia, New Zealand, the US and UK.
Her appointment comes following an extensive global search and she brings with her more than 20 years of experience in global marketing leadership roles across North America and Asia Pacific.
Currently, Sahasrabuddhe is the Global Vice President of Chocolate at Mars, and she has previously held a number of senior positions including Global Vice President, Wrigley in the US and China.
Prior to these roles, she spent a considerable time with Coca-Cola in New Zealand, Hong Kong, China and the Philippines.
James Brindley, Managing Director, Lion Australia, said that Sahasrabuddhe will bring an invaluable global perspective to the business.
“This is an exciting appointment for Lion after such a challenging year. I can’t wait to see the energy and passion that Anubha will undoubtedly bring to Lion in ensuring we can connect with consumers in the most meaningful way possible.
“Born and raise
d just outside of Sydney, Sahasrabuddhe will return to Australia after a truly global career that saw her live in eight cities over the past 17 years.”