GapMaps has introduced GapFinder, a new feature within its cloud-based platform, GapMaps Live, to assist businesses in making data-driven location decisions.
The tool aims to simplify site selection and network optimisation for industries such as petrol stations, quick service restaurants, retail, fitness centres, childcare, and aged care. It provides clear insights to help businesses identify opportunities for expansion or improvement.
Anthony Villanti, Managing Director and Founder of GapMaps, said success in network planning and market expansion relies on the ability to identify and strategically target growth opportunities.
“GapFinder bridges the gap between raw data and strategic action, providing network planners with clear, prioritised answers to complex location strategies. This enables them to identify optimal locations faster and with greater precision.”
GapFinder ranks potential sites based on key success factors and integrates findings within GapMaps Live to streamline decision-making. It allows businesses to analyse store formats and tailor their expansion strategies accordingly.
Key features include visualisation tools for comparing location opportunities, market gap analysis to avoid oversaturation, and validation of expansion plans through location intelligence.
“GapFinder gives users unparalleled insights,” Villanti said. “It helps users uncover prime growth opportunities quickly and efficiently, reducing time spent on manual analysis and, importantly, taking the risk out of location decisions.”
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