Metcash and the IGA network are responding to consumer demand for lower prices on everyday grocery products with the launch of a national price matching initiative.

IGA shopping 2
Not only does IGA Price Match the majors on a range of everyday items, IGA also supports local producers such as Windsor’s 100% Australian-owned and made premium chips. IGA also selects products like Green’s Anzac Biscuits which are sold exclusively through IGA stores with a percentage of sales donated to the Australian War Memorial.

The Price Match Promise initiative will see independent retailers, under the IGA banner, match hundreds of everyday items such as breakfast cereals, coffee and pasta to Australia’s major supermarket chains.

Chairman of IGA National Council, Ben Ryan believes shopping independent benefits Australian local communities and IGA’s new national initiative will come as welcome news to customers who want to support their local independent grocers.

“Many of our customers said to us that they prefer to shop at their local IGA, and while we have great specials, we could do better on our everyday shelf prices – price is important for Australian grocery shoppers.

“We’ve listened and responded – we check, we match and you, the customer wins.

“Quite simply Price Match enables locals to shop at IGA* without paying more on everyday items.

“We believe this initiative gives choice and will encourage new customers to shop with independents,” Ben said.

IGA Price Match recently launched nationally (except NT and ACT) with over 800 stores participating at the start of the campaign. The integrated marketing campaign features Australian actor Shane Jacobson in the ‘It Pays to Shop Independent’ TVC.

IGA Price Match Campaign

 

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1 Comment

  1. It is unfortunate that my local IGA (Bertram WA) is not a participant in the price match initiative. I have decided not to shop there any more as the items I buy are always much more expensive then Coles or Woolworths. On a large shop that can be more then $50 dollars more.

    Price matching is a step in the right direction, but all IGA stores need to do it, that is if IGA are serious about taking on the big two.

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