McCain Foods has taken a larger slice of the frozen pizza market with the launch of its new premium range, McCain Takeaway Pizza.

Specially designed to provide consumers with the takeaway experience, the selection of premium frozen pizzas boasts stone-baked crispy crusts and hand-topped flavour combinations.

McCain Foods Australia/New Zealand Marketing Manager Katrina Wilson said the company was excited to launch the new product, which aims to combine takeaway quality and taste, with the ease and convenience at home whenever desired.

“McCain is a leader in the frozen food category and we’re committed to developing products that deliver on convenience and great taste, with no compromise,” Ms Wilson said.

“Takeaway Pizza is no exception; we’ve worked hard to create a range we’re proud of and know consumers will enjoy.”

“Ideal for sharing, Takeaway removes the hassle of ordering and waiting while delivering a delicious piping hot pizza, straight from the oven,” she added.

The range is available in four flavour combinations including Super Supreme with Calabrese Salami, pineapple and olives; Aussie Angus Steak and Bacon; Spicy Chorizo; and Aussie BBQ Chicken & Bacon.

To coincide with the launch of Takeaway, McCain Foods will release a new advertising campaign starting with the launch of a TVC, airing nationally from March, 6 2016.

The McCain Takeaway commercials challenge viewers to “Put it to the Test” with a comedic take on a blind taste test, revealing preference for the new range over a delivery pizza.

The 15 second and 30 second TVCs were created by Whybin TBWA Melbourne.

The McCain Takeaway Pizza range is available in the freezer aisle of selected Coles, Woolworths, and IGA stores nationally. Available in a large 530g size for RRP $8.49.

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