Queensland beverage manufacturer, Noosa Beverages, owner of Wimmers Soft Drink, has launched a new, premium spring water offering – Noosa Natural Spring Water.
After first launching Noosa Natural Spring Water in 2014 to a test trial market, Noosa Beverages has now invested in a full scale launch, including new premium packaging.
The new look Noosa Natural Spring Water will be available initially in a 1.5 litre bottle with the introduction of a 600ml, 1 litre and a 300ml Kids range to follow in the third quarter of 2016.
Not only is Noosa Natural Spring Water packaged in a sleek, slimline bottle but is positioned to reflect and evoke feelings of the clean living and sophisticated nature of its home and internationally recognised tourist destination – Noosa Heads on the Sunshine Coast.
Noosa Natural Spring Water is bottled directly at the source at the base of Cooroy Mountain located in the Noosa Hinterland. No ozone, chlorine or other chemicals or additives are used in its bottling process.
Peter Lavin, owner of Noosa Beverages, said: “We knew when we purchased the spring water property we had something special. Most others have to source, transport and in turn process water from different places and that’s something that we don’t have to worry about. The water is right there; ready to be bottled on our pristine property. If it didn’t rain again, we would have enough spring water to keep us going for the next 20 years.”
Noosa Natural Spring Water is currently ranged in Woolworths supermarkets, independent supermarkets and in P&C stores. The new look bottle will be rolled out to independents and P&C outlets from August.