KitKat ice cream

Peters and Nestlé unite to launch a new KitKat ice cream

Australian ice cream maker Peters has partnered with Nestlé to bring to market a new twist on the classic KitKat.

The new frozen KitKat sticks feature a recipe that reflects the unmatched taste experience of Australia’s number one chocolate bar*. Covered in a chocolate coating with wafer pieces, the KitKat ice cream’s feature a chocolate and wafer flavoured centre.

Peters Head of Marketing, Andrea Hamori, said: “We know how much Aussies love their favourite chocolate bar, so it’s been a privilege to replicate the classic KitKat taste sensation in frozen form.”

The KitKat ice cream sticks are available now in a multipack of four at Woolworths and independent grocers for RRP $8.50. They will also be available through Coles from May.

They are also available as a single serve through the above retailers and at major petrol and convenience stores for RRP $4.

“We’re confident our new sticks will deliver that unique, have-a-break KitKat experience fans have come to know and love,” says Hamori.

*KitKat Chocolate Bar 45g Source: Kantar Brand Health Tracking Sept 2020 + Nielsen Scan and Homescan MAT 27/09/2020

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