Pic’s ‘Pays It Forward’ in new campaign

Pic’s Peanut Butter is encouraging consumers Australia wide to participate in “spreading the goodness of Pic’s Peanut Butter” by giving out free jars of peanut butter across the country.

Playing on the concept born from the novel and movie, Pay It Forward, Pic’s Peanut Butter
are inspiring random acts of kindness across Australia and New Zealand.

The natural peanut butter pioneers are hosting this nationwide campaign to spread the
peanut butter love and also celebrate Woolworths as its latest stockist in Australia.

Pic’s Peanut Butter is made from freshly roasted Australian peanuts plus a pinch of salt,
and is set to be the top peanut butter pick in Australia.

Pic’s Peanut Butter prides itself on using 100 per cent Aussie nuts and creating high quality,
nutritional products that all Australians should experience.

Founder of Pic’s Peanut Butter, Pic Picot, said: “The Pic’s Pay It Forward campaign is getting peanut butter to people all around Australia and New Zealand who have never tried it before, and it’s going to
spread like wildfire. We’ve got heaps of peanut butter that we’re just itching to give away!”

To enter, consumers need to visit the Pic’s Peanut Butter Facebook page, nominate two people to receive free jars of Pic’s Peanut Butter, and list the reason why they deserve some peanut butter goodness in their lives.

Winners will have vouchers sent to claim their free jar of Pic’s Peanut Butter at their local Woolworths store. The competition will run from Monday, July 11.

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