Powerade has unveiled a new formula for its sports drink, Powerade ION4, and is marking the launch with a national fitness initiative offering Australians the chance to win $5,000.
The new ‘Next Gen Electrolyte Blend’ includes added calcium and magnesium, alongside sodium and potassium, and is designed to support hydration and replace electrolytes lost during exercise.
Kate Miller, Senior Marketing Director at Coca-Cola South Pacific, said, the iconic Powerade range has a new formula and fresh new look.
“Aussies, it’s time to rally your friends, grab some Powerade, and get moving! Don’t just take our word for it – try our PB, sign up online and show us your PB. Whether you’re gunning for a personal best or just on the lookout for a fun new way to keep fit, the ‘5K for $5K’ challenge is the ultimate opportunity to get active and be rewarded for your efforts.
“With more of the electrolytes calcium and magnesium it’s our PB formula and we can’t wait for people to try it!”
To enter the ‘5K for $5K’ challenge, participants must purchase a Powerade product from a participating retailer, including Coles, Woolworths, or MILKRUN. Scan the in-store QR code to access the entry page. Complete an online form and submit proof of a personal best 5km run using a fitness tracking app.
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