SOLO has launched a new drink, SOLO Energy, marking the brand’s first entry into the $1.3 billion Australian energy drink market.
The product combines the classic lemon taste of SOLO with guarana, caffeine and B-vitamins. It comes in both full sugar and zero sugar versions, with 250ml and 500ml can sizes. Each 250ml can contains 75mg of caffeine, similar to a shot of espresso.
Jarrod Dooley, Asahi Beverages Head of Marketing Non-Alcoholic Brands, said they are thrilled to introduce SOLO Energy to Australians, the drink that now energises those thirst worthy moments.
“People know and love that thirst-crushing, SOLO lemon taste – it’s iconic and delicious. SOLO Energy is an energy drink first, but it still carries hints of that unmistakable SOLO flavour.
“With SOLO Energy, we’re carving out a new segment for one of Australia’s most iconic drinks – it’s not just our classic soft drink with an energy kick, SOLO Energy is a fresh take, now with the added boost to help you Crush Whatever’s Next.”
SOLO Energy is available now in petrol and convenience stores, and will roll out to Coles, Woolworths and independent retailers from late June.
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