Nearly half of Australian consumers consider a brand’s environmental efforts to be ‘very’ or ‘extremely’ important when making a purchasing decision.
In new research by Finder, it is revealed 44 per cent of Australians place a brand’s environmental efforts high when purchasing products, and 57 per cent are now more mindful of their environmental impact since Covid.
Amy Bradney-George, Editor of Finder Green, said we are at a significant juncture where consumers want products that meet their needs while cutting their environmental impact.
“The COVID-19 pandemic and the growing prevalence of natural disasters have propelled people to take a stronger stance against climate change.
“Consumers have enormous power when it comes to limiting climate change – by choosing brands that align with their values shoppers are voting with their wallets.”
The research showed that over the past year 89 per cent of Australians have reduced their environmental impact in some way.
Also announced were the winners of the Finder Green Awards which highlights the companies that are championing sustainability and makes it easier for sustainably conscious consumers to identify which brands to shop with.
Amongst the winners were Woolworths who won Green Supermarket of the Year, while Enova Community Energy won Green Energy Retailer of the Year, Teachers Mutual Bank Limited won Green Bank of the Year, and Hyundai IONIQ won Green Car of the Year.