Stiff competition in the P&C fridge means carbonated beverages must fight harder than ever to maintain its crown as the dominant drink.
While the health and wellness trend has propelled a cluster of new drinks towards the front of the convenience store fridge in recent years, carbonated beverages have fought hard to retain their market share. According to Convenience Measures Australia, Carbonated Soft Drinks (CSDs) still represent 26% of all ready-to-drink baskets, with cola representing 73% of …
Just as electricity companies are moving away from coal, now it seems that the big soft drink companies are moving away from sugar. This means that convenience retailers will need to stay on the ball as new products start demanding space in the drinks fridge. This is especially the case in the carbonated soft drinks category.