dairy farmers

Dairy Farmers new gut friendly milk

When it comes to better-for-you products, nothing is more on trend than those containing pre-and-probiotics. Once relegated to health food stores and widely unknown in mainstream circles, the trend has been rising in recent years in line with more consumer awareness around gut bacteria and the role it plays in promoting good health. The perceived …

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Cyber attack on Lion prompts warning for FMCG sector

The cyber attack on Lion Dairy & Drinks (LD&D) has prompted warnings other FMCG businesses could be at risk. The industry giant, who manufactures brands such as Dairy Farmers, Pura, Vitasoy and Yoplait through LD&D has said it was hit by a “major incident” on Monday which forced the company to disable its IT systems. …

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Dairy Farmers launch No Sugar Added flavoured milk

Dairy Farmers have an exciting new release for consumers hoping to cut their sugar intake without sacrificing their flavoured milk hit. The milk brand have just launched their Dairy Farmers Classic No Sugar Added range in both chocolate and strawberry. Boasting a 4.5 star health rating, the liquid treat also has more than 70 per …

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Mengniu poised for APAC expansion, analysts say

The proposed acquisition of Lion Dairy and Drinks would be just the start of big expansion plans for Chinese company Mengniu Dairy, according to data analytics and consulting company GlobalData. The Australian Competition and Consumer Commission last week gave the green light for the acquisition, which would see Lion D&D’s dairy business (currently a subsidiary …

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ACCC give green light for Mengniu/Lion deal

The ACCC has given the green light for Chinese company Mengniu Dairy to take over Lion Dairy and Drinks. The consumer watchdog announced this morning it would not oppose the acquisition, which would include LD&D’s Australian raw milk processing facilities in Chelsea and Morwell, Victoria. A spokesperson for Lion told C&I they welcomed the decision. …

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Wagon Wheels flavoured milk

Dairy Farmers and Arnott’s launch Wagon Wheels flavoured milk

Dairy Farmers and Arnott’s have teamed up to launch Wagon Wheels and Caramel Crowns flavoured milks. The beverages will be sold in selected supermarkets and convenience outlets this month for a limited time only. The move follows the launch of Iced VoVo and Mint Slice flavoured milks earlier this year. Darryn Wallace, Marketing & Innovation Director …

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Dairy Farmers refreshes master brand

Lion Dairy & Drinks’ Dairy Farmers brand has unveiled a new master brand campaign that celebrates the brand’s 120-year history and range of more than 100 dairy products. The new master brand campaign for Dairy Farmers features the positioning line: ‘because we’re family’ reflecting the Dairy Farmers community that comprises not only generations of farming …

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