Mars CEO retires after almost a decade at the helm
Mars CEO Grant F. Reid will retire from Mars after more than eight years at the helm and 34 years with the business.
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Over $4m spent by Aussie chocolate brands this Easter
Australian chocolate brands have spent over $4 million on digital advertising this Easter period, with Mondelēz topping the list.
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Mars pledges to achieve net zero emissions by 2050
Mars has announced its commitment to achieving net zero greenhouse gas (GHG) emissions across its full value chain by 2050.
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Mars pledges to achieve water balance at five sites by 2025
Mars has committed to achieving water balance in five manufacturing sites identified to be facing the greatest water stress challenges.
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Mars partners with IRI to stay ahead of consumer trends
Mars has appointed IRI as its key data and analytics partner for measurements in the Australian market for its pet care and food divisions.
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Former Global VP of Chocolate at Mars to join Lion
Anubha Sahasrabuddhe returns to Australia after more than 20 years in global marketing leadership roles across North America and Asia Pacific.
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Mars appoints new GM
Mars Incorporated has appointed a new General Manager, Bill Heague, to lead Mars Food Australia, the local arm of one of the world’s most successful privately-owned manufacturing businesses. Mr Heague originally joined the Mars company in 2008 as Sales Manager for Mars Food Australia, the manufacturer of some of Australia’s most loved food brands such
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Australians splurging $159 million this Halloween
Australians will spend an estimated $159 million this Halloween on chocolate and other confectionery products as the holiday grows in popularity, according to research released this week by Mars Wrigley Australia. Mars Wrigley is one of the nation’s largest confectionery companies, and always sees a sales increase in the lead up to Halloween. This year,
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Mars hide chocolate in Google searches
Are you one of the countless Australians that has asked Google ‘how to grow back eyebrows?’, ‘How to save the dinosaurs?’, or ‘how to delete browsing history?’, you’re not alone – Australians are heading online in droves to ask Google how to deal with some of life’s trickier questions. Instead of feeling embarrassed by your
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US Merchandising guidelines for c-stores
Mars Wrigley Confectionery has released merchandising guidelines based on shopper behaviour, designed to drive in-store sales. The US confectionery brand built the guidelines to based on research, with 50% of confectionery purchase decisions being made in-store. Mars Wrigley said the company: “found that c-store retailers have the opportunity to increase confectionery sales by leveraging key
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Mars Australia named one of Australia’s best places to work
The people behind some of Australia’s favourite brands including WHISKAS®, PEDIGREE®, ROYAL CANIN®, EXTRA®, SKITTLES®, M&M’S®, MALTESERS®, MASTERFOODS® and DOLMIO®, are celebrating today after Mars Australia was named as one of the best workplaces in Australia (#6 of businesses with 1,000 or more employees), according to the newly released Best Places to Work Study. Mars
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Mars Australia goes solar
Mars Australia has signed 20-year power-purchase agreements (PPA) with Total Eren to generate the equivalent of 100% of Mars’ electricity from renewable energy by 2020. Total Eren is developing and will build the Kiamal Solar Farm near Ouyen, Victoria which will be operational in mid-2019. The Mars PPAs will also facilitate the planned build of
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World-first M&Ms chocolate block launched in Australia
Australians have become the first in the world to taste the newest offering from Mars; the M&Ms chocolate block. The chocolate block consists of M&Ms combined with milk chocolate in six different varieties. Mars Chocolate Australia general manager Andrew Loader said Mars was excited to launch the new the new M&M’s block to Australia. “Mars
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