Mars has announced they have entered into an agreement to acquire Kellanova for USD $83.50 per share in cash, totalling USD $35.9 billion (AUD $55 billion).
Mars to acquire Kellanova in AUD $55 billion deal Read More »
Mars, one of the world’s biggest companies, is reportedly eyeing an acquisition of Kellogg spin-off Kellanova.
Kellanova shares soar as Mars takeover rumours circulate Read More »
Mars has launched Twix Wafer Rolls for the first time in Australia, with the product only available for a limited time.
Mars launches limited-edition Twix in Australian first Read More »
Mars CEO Grant F. Reid will retire from Mars after more than eight years at the helm and 34 years with the business.
Mars CEO retires after almost a decade at the helm Read More »
Australian chocolate brands have spent over $4 million on digital advertising this Easter period, with Mondelēz topping the list.
Over $4m spent by Aussie chocolate brands this Easter Read More »
Mars has announced its commitment to achieving net zero greenhouse gas (GHG) emissions across its full value chain by 2050.
Mars pledges to achieve net zero emissions by 2050 Read More »
Mars has committed to achieving water balance in five manufacturing sites identified to be facing the greatest water stress challenges.
Mars pledges to achieve water balance at five sites by 2025 Read More »
Mars has appointed IRI as its key data and analytics partner for measurements in the Australian market for its pet care and food divisions.
Mars partners with IRI to stay ahead of consumer trends Read More »
Anubha Sahasrabuddhe returns to Australia after more than 20 years in global marketing leadership roles across North America and Asia Pacific.
Former Global VP of Chocolate at Mars to join Lion Read More »
Mars Incorporated has appointed a new General Manager, Bill Heague, to lead Mars Food Australia, the local arm of one of the world’s most successful privately-owned manufacturing businesses. Mr Heague originally joined the Mars company in 2008 as Sales Manager for Mars Food Australia, the manufacturer of some of Australia’s most loved food brands such
Mars appoints new GM Read More »
Australians will spend an estimated $159 million this Halloween on chocolate and other confectionery products as the holiday grows in popularity, according to research released this week by Mars Wrigley Australia. Mars Wrigley is one of the nation’s largest confectionery companies, and always sees a sales increase in the lead up to Halloween. This year,
Australians splurging $159 million this Halloween Read More »
Are you one of the countless Australians that has asked Google ‘how to grow back eyebrows?’, ‘How to save the dinosaurs?’, or ‘how to delete browsing history?’, you’re not alone – Australians are heading online in droves to ask Google how to deal with some of life’s trickier questions. Instead of feeling embarrassed by your
Mars hide chocolate in Google searches Read More »
Mars Wrigley Confectionery has released merchandising guidelines based on shopper behaviour, designed to drive in-store sales. The US confectionery brand built the guidelines to based on research, with 50% of confectionery purchase decisions being made in-store. Mars Wrigley said the company: “found that c-store retailers have the opportunity to increase confectionery sales by leveraging key
US Merchandising guidelines for c-stores Read More »
