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Superior Sales Force now more Creative

Field Sales & Merchandising industry icon Mr Bruno Maurel, Executive Chairman of Creative Activation Network, is delighted to announce that Superior Sales Force (SSF) is now part of the Creative Activation Group. This move will enable the future growth of SSF, built on years of history, know-how and frameworks established as the lead field sales […]

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Murray Goulburn to close factories

Australia’s largest milk processor Murray Goulburn is set to axe 360 jobs when it closes three of its factories. The announcement comes just days after the Australian Competition and Consumer Commission (ACCC) alleged that the company had misled dairy farmers. The ACCC said that from June 2015 until February 2016 that Murray Goulburn misled farmers

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Allegations made against Australia’s largest milk processor

Australia’s largest milk processor has made misleading representations in contravention of the Australian Consumer Law according to the Australian Competition and Consumer Commission (ACCC). It was alleged that Murray Goulburn Cooperative Co. Limited (Murray Goulburn), along with former managing director Gary Helou and former chief financial officer Bradley Hingle are engaged in unconscionable conduct by

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Slurpee Australia wins international Shorty Award

Slurpee Australia has won the Shorty Award in the Food and Beverage Category for its social media campaign ‘Thrills, No Spills’. The award was announced at the international Shorty Awards in New York, on April 23rd. The campaign focused on driving up sales of the Slurpee Sports Bottle, during the colder part of the year

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Decommissioned facility re-opened by Puma Energy

A decommissioned bitumen facility was been re-opened last week after it was purchased by Puma Energy. Originally decommissioned by BP, Puma purchased the facility in 2015 and has been restoring and refurbishing it ever since. The Altona Bitumen Manufacturing Facility quickly began full production of the delivery of OLEXOBIT Polymer Modified Bitumen range back onto

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Declining sugar intake but increasing waistlines

Levels of obesity have risen steeply in Australia despite some evidence that sugar intakes have declined. A study published by the American Society for Nutrition investigated recent trends in the availability of sugars and sweeteners across multiple independent data sources. The study titled ‘Declining consumption of added sugars and sugar-sweetened beverages in Australia: a challenge

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RB to pay up $6,000,000 over Nurofen

Reckitt Benckiser has been ordered to pay up to $6 million after losing a High Court appeal. The Federal Court handed down a $1.7 million fine early in 2016, however it was increased on appeal by the Australian Competition and Consumer Commission (ACCC). In that appeal, ACCC chairman Rod Sims said it was “disappointing a

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How can C-stores meet the new digitised economy?

The retail industry has shifted in the last 20 years; moreover, there have been significant innovations and technological advancements in the last few years alone, such as tap-and-go payments and online banking. In the convenience and impulse industry, convenience stores can often lack support from big brands and the funds to support the technological growth

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