US food giant Kraft Heinz are taking their battle with Bega over the use of the yellow trade dress for peanut butter jars to the High Court. The stoush began in 2017 when Bega acquired Mondelez Australia, then a subsidiary of Kraft, obtaining the peanut butter business and assets in the sale. However, Kraft continued …
Bega vs Kraft peanut butter battle headed to High Court Read More »
Bega has won a legal battle against Kraft, winning them the right to use yellow lids on its peanut butter jars. The Federal Court ruled the trademark yellow lids belong to Bega and that the company has the exclusive rights to use the lid as well as red and blue labels. The fight came from …
Dedicated to creating Australia’s favourite Peanut Butter, Bega is excited to officially launch Bega Simply Nuts – a delicious and 100% Aussie made natural peanut butter with peanuts from the sun-ripened crops of Queensland. Since acquiring the Original Peanut Butter recipe in 2017, Bega has worked with Aussie farmers to grow and harvest only the …
Australia’s favourite Peanut Butter*, Bega Peanut Butter, has joined forces with some of Australia’s most loveable, iconic faces in their newest social media campaign. In July 2017, Bega acquired the Peanut Butter factory in Port Melbourne, and the original never oily never dry Peanut Butter recipe Australian’s have been enjoying for more than 55 years. …
Dedicated to creating Australia’s favourite Peanut Butter, Bega is excited to officially launch its very first and innovative Bega Peanut Butter product, Bega Dark Roast Peanut Butter – a new and robust variant that is expected to satisfy thanks to its highly roasted flavour.
Pic’s Peanut Butter, all natural peanut butter company made with 100% Australian ingredients, has brought to market their new Peanut Butter Slugs – a hearty shot of the world’s finest smooth peanut butter. The single-serve sachet is 30g of smooth Pic’s Peanut Butter, made from freshly roasted hioleic peanuts, a pinch of salt and nothing …
Pic’s Peanut Butter Bring to Market ‘Slugs’ in an Australian First Read More »
American brand Kraft and Australian brand Bega have had a clash in court.
New Zealand-based Pic’s Peanut Butter secures Woolworths as latest stockist.
