sales

Merchandising tips for brands this summer

Striking the right balance of product placement and uncluttered displays can help drive sales through the summer trade period. Retailing services company Crossmark, who work with retailers, manufacturers and brands on merchandising, have released a quick guide to helping maximise in-store foot traffic and product sales. Top of their tips for brands is to ensure …

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Sungold Milk Ryan's IGA

Promotions driving convenience store sales

Convenience stores are seeing the biggest benefits of in-store promotions, according to a new study conducted by IRI. The UK-based study, which looked at the effectiveness of promotions, found that the convenience channel is bucking the trend of other retail sectors, including grocery, reporting growth of more than 2.5 per cent in category turnover when …

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