Big change to Sprite’s iconic green bottles
Sprite’s iconic green bottles will switch to clear plastic in a bid to make them easier to recycle into new bottles.
Sprite
Sprite TVC starring LeBron James
Coca-Cola Australia has launched its Sprite TVC featuring NBA star, LeBron James. The 30 second spot features LeBron showcasing the lemon-lime refreshment of Sprite on a hot summer’s day. The LA Lakers superstar and Sprite ambassador is featured making a fun and light-hearted parody of celebrity endorsements. LeBron opens by saying: “I wouldn’t tell you …
Designated drivers get free soft drinks this summer
Coca-Cola range draft soft drinks to be supplied free to ‘Designated Drivers’ at selected licensed venues in NSW and Queensland during December and January.
Sprite campaign focuses on digital innovation
Multi-million dollar #needasprite campaign will driven by digital innovation and new media technologies and supported by out of home and cinema advertising.
Sprite rolls out next phase of ‘Cut Through The Heat’ campaign
Sprite focuses on extending its relevance with a younger audience.
Solid 2015 for Coca-Cola Amatil as Australian beverages division stabilises
Coca-Cola Amatil records gains across key brands including Coca-Cola, Sprite, Kirks and Fanta.
Sprite enters next phase of campaign
Coca-Cola South Pacific launches the next phase of Sprite’s ‘Cut Through The Heat’ brand campaign.