There have been renewed calls for the Australian federal government to introduce a sugar tax of up to 20 per cent on soft drinks.
The confectionery segment is facing upheaval around the world in response to Sugar Tax fears, but Australian P&C is still going strong.
The notion of a sugar tax is extremely unpopular within the FMCG industry, but industry experts say a levy on sweetened drinks would drive beverages producers to innovate healthier alternatives.
The company formerly known as Frucor Australia, which announced a name change earlier this week, has indicated no new plans to export Australian brands, however a domestic NPD launch is currently in the wings for release later in the year.
Consumers are expanding their eating habits to include healthier options and brands are taking advantage of these opportunities to capitalise
Soft drinks sold in Australia have higher levels of glucose than those sold in other countries around the world, a
Levels of obesity have risen steeply in Australia despite some evidence that sugar intakes have declined. A study published by
Pressure continues to mount on two major convenience sales drivers – beverages and tobacco – amid talks of tax hikes on both categories.