Tic Tac launch new X-Freeze

Tic Tac are back with a new range of larger, more intense and sugar free mints.

The Tic Tac X-Freeze, which launched this week, feature a unique twist with cooling crystals that deliver an intense ‘cooling sensation’.

The range also comes in a bigger size and a newly designed slimline pack that is perfect for those on the go. In keeping with the consumer trend towards low-sugar products, they are also 99.8% sugar free.

Head of Brand for Tic Tac Emanuele Fiordalisi said he was excited to bring a new spin to Tic Tac and was confident consumers would love the two new flavours.

“The new Tic Tac X-Freeze range brings a refreshing offer to Ferrero’s mint portfolio, delivering a great taste sensation in the mouth that is distinctly Tic Tac,” Mr Fiordalisi said.

“Tic Tac X-Freeze is available in Eucalyptus Mint and Spearmint which, coupled with cooling crystals, provides more intense flavours while the bigger pill size adds long-lasting refreshment.”

X-Freeze are a permanent addition to the Australian Tic Tac range and are available now in major supermarkets, independents and convenience stores.

2 thoughts on “Tic Tac launch new X-Freeze”

  1. Ferraro is prioritizing Christmas chocolate production, no x-freeze mints in all of North America too. Ferraro could always pay better wages if they want more staff to keep up with demand. So, let’s email some other companies and let them know this is an opportunity to create and sell a strong mint with worldwide demand where ferro has dropped the ball.

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