Tic Tac are back with a new range of larger, more intense and sugar free mints.
The Tic Tac X-Freeze, which launched this week, feature a unique twist with cooling crystals that deliver an intense ‘cooling sensation’.
The range also comes in a bigger size and a newly designed slimline pack that is perfect for those on the go. In keeping with the consumer trend towards low-sugar products, they are also 99.8% sugar free.
Head of Brand for Tic Tac Emanuele Fiordalisi said he was excited to bring a new spin to Tic Tac and was confident consumers would love the two new flavours.
“The new Tic Tac X-Freeze range brings a refreshing offer to Ferrero’s mint portfolio, delivering a great taste sensation in the mouth that is distinctly Tic Tac,” Mr Fiordalisi said.
“Tic Tac X-Freeze is available in Eucalyptus Mint and Spearmint which, coupled with cooling crystals, provides more intense flavours while the bigger pill size adds long-lasting refreshment.”
X-Freeze are a permanent addition to the Australian Tic Tac range and are available now in major supermarkets, independents and convenience stores.