V Energy has launched a new energy drink subrange, V Riise, offering a slower and more sustained energy boost.
V Riise is the only energy drink currently available in Australia and New Zealand that contains isomaltulose, a low-GI sugar, which works in combination with fibre and real fruit juice. It also includes natural caffeine sourced from tea.
Ruth Muller, Chief Research and Development Officer, said the inclusion of isomaltulose in V Riise is a game-changer for the energy drinks market.
“This is the only energy drink of its kind in Australia and New Zealand. Using scientifically proven technology, V Riise has a low GI formulation for a steady energy release, making it an ideal choice for those looking for a sustained energy boost.”
Mariko Inoue, Head of V Energy Marketing, said this is an exciting development for the V Energy brand, with V Riise building on the success of V Energy – Oceania’s number one energy drink.
“V Riise was developed in response to a clear consumer need for a more sustained energy solution. The research shows that two thirds of people experience energy dips throughout the day and are seeking products that meet their energy needs.
“With its innovative slow-release energy formulation and more prolonged energy lift, V Riise addresses these needs. Importantly, it also provides consumers with a new option within the energy drinks category.”
V Riise comes in two lightly sparkling flavours: mandarin and blackcurrant and is available in 330 mL cans at supermarkets and petrol and convenience stores across Australia and New Zealand.
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