Parmalat, Ferrero, Nestle and Stuart Alexander have been recognised for their product displays in the P&C channel at the 2016 POPAI Marketing at Retail Awards.
Parmalat was awarded silver for its temporary ‘Terminate Hungry Thirsty’ POS suite display, created by Active Display Group, while Ferrero was awarded silver for its permanent ‘Iconic Counter Fresh’ display, made by Creative Instore Solutions.
Nestle Australia’s Kit KAT Counter Unit at BP, by Ergo Asia and Pop Star, was given bronze in the Petrol, Convenience and Route – Temporary Display category.
Stuart Alexander was also recognised with a bronze award in the Petrol, Convenience and Route – Permanent Display for its Multibrand Counter Display, designed by ID POP.
The awards were held last Thursday night at Doltone House Hyde Park, Sydney, with 25 awards presented encompassing physical store, POP campaigns and shopper experience programs – including integrated campaigns and digital technologies.
The awards were presented in conjunction with the 2016 Marketing at Retail Expo, held at Sydney Showground, with the judging panels comprised of more than 70 industry-leading retailers, brand marketers, agencies and POP suppliers.
Other major award winners on the night included Toyota, Revlon, St George Bank and Rebel. Toyota won Best Permanent Display Award, Best Design and Innovation Award and the coveted Tom Harris Marketing @ Retail Award (Best in Show).
Cosmetic brand Revlon took out Best Temporary Display Award, while St George won Best Shopper Experience Award. Sports retailer Rebel received People’s Choice Award.
POPAI’s general manager, Lee McClymont, said the record 157 award entries in 2016 epitomised the diversification of retail and shopper marketing.
“The retail environment is changing at breakneck speed, with the integration of new technologies, and the industry is rising to the shopper sophistication challenge,” Ms McClymont says.
“The breadth and scope of the record number of entries this year demonstrate that shopper marketing is being wholeheartedly embraced by sectors well beyond traditional retail and FMCG.”
New individual award winners
The 2016 POPAI Marketing at Retail Awards saw the introduction of two new accolades – the Lifetime Achievement Award and Retail Marketer of the Year.
Steve Howell of Creative Instore Solutions was awarded the Lifetime Achievement Award, for more than 25 years of service to the industry, and for his “constant quest for the boundary pushing, technologically innovative perfect POS solution”.
The Retail Marketer of the Year went to Daniel Gillard, insights manager at The Good Guys, for his “delivering insights that led to the transformation of The Good Guys in-store and digital content and media strategy across shopper journeys”.
All winning case studies and entries can be found in the online case study gallery here.