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Caltex Star Mart takes a ‘Shine+’ to new beverage

One of Australia’s fastest growing health drink companies; shine+, is leading the way in the world of drinkable nootropics, launching nationally a new 400ml range this week.

Following a successful trial, the new range will now be available in the 650+ Caltex Star Mart stores across the country.

Australia’s first smart drink company combines natural and functional ingredients that have been shown to aid mental clarity and concentration. Whilst many assume nootropics are only synthetic, shine+ contains only natural, earth grown botanicals that have been used for hundreds of years with no artificial additives, no added sugar, ensuring both safety and health benefits.

A hot topic amongst wellness trends this year, the nootropics industry has risen steadily since the 1970’s, providing an alternative to energy drinks, coffee or other caffeinated beverages. From a biohacking method only seen amongst the pioneers in Silicon Valley to now mainstream appeal amongst students, professionals and the health conscious, the market once valued at USD 2.3 Billion in 2015, is expected to reach USD 11.6 Billion by 20241.

The key functional ingredients and natural nootropics in the shine+ 400ml range are Ginkgo Biloba, Turmeric, Green Tea, L-Theanine, Green Coffee Beans and natural B Vitamins. The new range comes in three strengths – each differing in the amount of green coffee beans and equivalent caffeine. The combination of ingredients ensures sustained mental clarity and concentration without the well-known ‘caffeine crash’ or sugar crash.

CEO Steve Chapman said: “After we saw the overwhelmingly positive response to our first drink, the 110ml smart shot, we asked our fans what they wanted to see next. The two things we heard consistently was ‘make it bigger’ and ‘make something for the fridges’. I’m humbled by the response to the 400ml, it has been even more positive than we originally planned for”.

With a delicious wild tropical flavour, the new 400ml range is refreshingly carbonated and served chilled. The range joins the original 110ml version, with a fiery ginger lemon-lime flavour that can be enjoyed at room temperature or chilled.

The original shine+ 110ml shot that was launched just 18 months ago is now available in over 2,000 stores across Australia including Woolworths Metro, IGA, Harris Farm, On The Run and Zambrero Mexican restaurants among hundreds of cafes, grocers and pharmacies. The new 400ml range will be rolling out into existing stockists over the coming months following the exclusivity in Caltex Star Mart.

Enticing consumers with no more mental blanks or forgotten names, shine drinks provide the solution to switch on and think a little brighter.

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