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New Amplify Kombucha

Frucor Suntory has released it’s newest beverage, Amplify Kombucha.

According to Frucor Suntory, the idea started out as the side project of two product developers before it was taken on by the marketing team, and it was decided to bring it into the market.

The Amplify website states that as a brand the company had spent “enough years bringing great-tasting drinks to the lips of thirsty Aussies & Kiwi’s everywhere to know that our big idea was going to take a little elbow grease and a lot of passion”.

The beverage is made of organic tea, wild bacteria, yeasts and raw sugar.

“More specifically, it’s our all-organic, all-delicious kombucha and we promise it tastes a hell of a lot better than it sounds,” Frucor Suntory said on its website.

“After numerous rounds of experimenting and countless taste tests, we finally had our perfect brew –full to the brim with natural and organic ingredients, infused with your favourite fresh fruity flavours and just the right level of fizz,” it said.

“in 2017…a kombucha-dedicated brewery was designed and built from the ground up by our head of brewery, Ben.  Because the best beer in the world isn’t made at a winery. So, if we were going to make kombucha, we were going to do it right the first time.”

Amplify Kombucha is available in three flavours including Original, Raspberry Lime and Ginger Lemon.

 

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