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Arnott’s launches new chocolate blocks

Arnott’s has been busy working its magic, reimagining some of Australia’s favourite classic biscuits to inspire a completely new format – chocolate blocks and bars! Arnott’s Chocolate will be available in five of their classic biscuit inspired flavours; Iced VoVo, Scotch Finger, Wagon Wheel, Ginger Nut and Jatz.

With over 150 years of biscuit baking expertise, and more than fifty years of chocolate knowledge, Arnott’s has developed a smooth and creamy chocolate, and blended it with real biscuit pieces to create a totally new chocolate experience. Inspired by the delicious tastes and textures of iconic Arnott’s biscuits, Arnott’s Chocolate is a perfectly indulgent chocolate treat.

Pauline Mercier, Arnott’s Marketing Manager said, “There’s no denying Aussies’ love of Arnott’s biscuits, or their love of chocolate. We wanted to combine the two and give people the best of both worlds and a new way to enjoy Arnott’s!

“We’ve selected a range of flavours that we know Aussies are sure to love – whether it’s the delicious buttery crunch of Scotch Finger, the undeniable Wagon Wheel combination of biscuit, raspberry and marshmallow, the ever-humble coconut and raspberry from Iced VoVo, or the sweet and salty with Jatz, there’s something for everyone. We are sure there will be plenty of debate about favourite flavours – especially with those Ginger Nut lovers out there!”

Arnott’s senior communications manager Amy Wagner said the launch of the chocolate marked a special day for the brand.

“It is a brand that has been around for 150 years…and has been in the homes and hearts of Australians for decades,” she said.

“Arnotts is one of those brands that is synonymous with our culture and our life and certinaly it’s there for all occasions but one occasion it hasn’t been in, is the chocolate occasion.

“Which is why we’re so incredibly excited today to bring some of our most iconic and well loved flavours and biscuits into chocolate.

Arnott’s five new chocolate blocks & four new bars are made in Australia using sustainably sourced cocoa. (NB. Arnott’s Chocolate Ginger Nut is not available in bar form).

Flavour Notes

Iced VoVo Milk Chocolate Block

Irresistible milk chocolate, playfully blended with crunchy biscuit bits, coconut & raspberry flavoured jellies and pink fondant pieces.

Scotch Finger Milk Chocolate Block

Crunchy, buttery biscuits mixed into delicious milk chocolate, a classically indulgent bite.

Wagon Wheel Milk Chocolate Block

Creamy milk chocolate packed with crunchy biscuit bits, raspberry flavoured lollies and fluffy marshmallows, a totally unique chocolate experience.

Ginger Nut Dark Chocolate Block

Decadent dark chocolate mixed in with spiced ginger biscuit pieces for a sophisticated chocolate experience.

Jatz Milk Chocolate Block

A sweet and savoury blend, combining rich milk chocolate with slightly salty cracker pieces.

Availability and Pricing

Experience each delicious biscuit flavour when Arnott’s Chocolate hits the shelves in the confectionery aisle at Coles, Independent Retailers and major Petrol & Convenience stores from next week.

RRP

Blocks: from $5, 170g

Bars: from $2, 45g

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3 Responses to Arnott’s launches new chocolate blocks

  1. Sharon Lee May 15, 2019 at 8:51 pm #

    Hi I thought I would try 2 of my favourite flavours.
    Love the Iced Vo No love love love love love.
    Wagon Wheels as one of my most favourite things was very disappointing to say the very least. I get the taste of the biscuit and chocolate and that’s it.
    Will not buy this one again.
    I actually thought this would have been the easy one.
    Cheers

  2. Sharon Lee May 15, 2019 at 9:17 pm #

    Hi I thought I would try 2 of my favouite flavours.
    Loved the Iced Vo Vo Love Love Love Love.
    Wagon Wheels are one of my most favourite
    things was very disappointing to say the very least. I get the taste of the biscuit and chocolate and that’s it.
    Will not buy this one again.
    I actually thought that this wo y of have been the easy one.

  3. John Miller June 29, 2019 at 12:16 am #

    Just shared a block of the Wagon Wheels. Magic. Off to buy some more. Keep it up.

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