IGA has launched two national TVCs with a seasonal twist over Christmas, that are inspired by real stories.
The ads continue to highlight the special relationships IGA retailers have with their local customers and suppliers.
This latest work builds on the IGA TVCs launched eight weeks ago by The Core Agency.
The TVCs continue with Shane Jacobson, recounting stories inspired by IGA customers and local suppliers.
The agency worked with IGA to source genuine stories particular to the foods Aussies love at Christmas time.
The campaign shows how an IGA owner’s special relationship with a local cherry grower ensures his customers get to enjoy the freshest cherries delivered to his store 24 hours from picking; and why an Italian family visiting their ‘rellos’ in Australia needn’t have brought their favourite panettone with them all the way from home.