Advertising

IGA launches new Christmas campaign

IGA launches new Christmas campaign

IGA has launched two national TVCs with a seasonal twist over Christmas, that are inspired by real stories. The ads continue to highlight the special relationships IGA retailers have with their local customers and suppliers. This latest work builds on the IGA TVCs launched eight weeks ago by The Core Agency. The TVCs continue with Shane Jacobson, recounting

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Bubble-O Bill cleared of sexualisation charges

The Advertising Standards Bureau (ASB) has cleared a Unilever advertisement after complaints of sexualisation. A recent ad for Streets Ice-Creams depicts a Bubble-O Bill ice-cream saying to a bikini-wearing Splice, “I can see your white bits”. One complainant said that because Bubble-O Bill is a cowboy with a moustache, he is “clearly an older man”

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