IRI

Grazers in search of more from the snacking aisle

The snackfoods category has become symbolic of the way the convenience channel is responding to modern shoppers’ demands for both health and indulgence by offering a more balancing mix of products. Nevertheless, while dollar sales in 2017 hit $194 million, growth of 2.1% was down from 6.9% the previous year and meant the category actually …

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Shoppers on the healthy food trend

Consumers are expanding their eating habits to include healthier options and brands are taking advantage of these opportunities to capitalise on growth within the category, research from Information Resources Incorporated (IRi) has shown. An IRi shopper survey found that 62% of Australians said that nutritional information displayed on the packet affected their purchasing habits; 53% …

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Sungold Milk Ryan's IGA

Promotions driving convenience store sales

Convenience stores are seeing the biggest benefits of in-store promotions, according to a new study conducted by IRI. The UK-based study, which looked at the effectiveness of promotions, found that the convenience channel is bucking the trend of other retail sectors, including grocery, reporting growth of more than 2.5 per cent in category turnover when …

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