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As gift cards raise in popularity, new app assists consumers

Ever PresentAccording to consumer group Choice, the Australian gift card industry is big business, with over $2.5 billion dollars worth of cards purchased a year. Of those sales, Choice estimates that up to 30% of gift cards and vouchers expire before they can be used.

Brisbane entrepreneur Tim Kelly has designed an app to ensure expired gift cards become a thing of the past. The app, Use It Don’t Lose It, reminds consumers to use their gift cards before the nominated expiry date and includes a prompt as to where the consumer has stored their card. It’s free to download via the iTunes App Store and Google Play. Customers can also use the system online by visiting www.useitdontloseit.com

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