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Coca-Cola points in right direction

Coca-Cola ads pointing to recycling bins. Source: Adweek.com.

Coca-Cola has partnered with Publicis Italy to boost recycling frequency.

Across a few European markets, Coca-Cola has outdoor ads that maintain the vibe of the brand and use the iconic white ribbon on the classic red background.

The white ribbon morphs into a hand and points to the nearest recycling bin.

Coca-Cola has reportedly committed to making all its packaging 100% recyclable by 2025, Adweek.com reported.

According to Publicis Italy, people are more likely to recycle if they can easily find the right bin to do so.

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