Coca-Cola has partnered with Publicis Italy to boost recycling frequency.
Across a few European markets, Coca-Cola has outdoor ads that maintain the vibe of the brand and use the iconic white ribbon on the classic red background.
The white ribbon morphs into a hand and points to the nearest recycling bin.
Coca-Cola has reportedly committed to making all its packaging 100% recyclable by 2025, Adweek.com reported.
According to Publicis Italy, people are more likely to recycle if they can easily find the right bin to do so.