Mentos is encouraging Australians to complement one another with the launch of its new CompliMENTOS range.
Featuring a series of compliments on its packaging, the new CompliMENTOS range is designed to help Mentos lovers show a token of appreciation for one another.
The campaign further solidifies Mentos’ commitment toward inclusivity and helping people forge ‘fresh’ connections with one another.
Mentos parent company Perfettit Van Melle’s Country Manager Australia Samantha Hansen echoed this sentiment and said the product is uniquely designed to remind Australians about the power of paying others a compliment in everyday life.
“In a society where we are constantly on-the-go, it’s easy to forget the power of a compliment in changing someone’s day, making someone smile or deepening a connection,” Hansen said.
“Alongside our fun and inclusive brand positioning, we are also helping to instigate these conversations in real life with a first-of-its-kind activation in Sydney – a bus stop covered wall-to-wall in friendly compliments to help sweeten the day of busy commuters,” said Hansen.
The CompliMENTOS range features 16 compliments including ‘you and I are Mint to be’, ‘you are the one I chews’ and ‘you sweeten up my life’. The range comes in mint, fruit, spearmint and rainbow flavours in single rolls and multipacks.
The CompliMENTOS range is available now in IGAs and convenience stores nationally.