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Soulfresh expands into petrol and convenience

Soulfresh continues its growth in convenience with the launch of Lo Bros Kombucha into 7-Eleven stores nationwide.

Lo Bros 330ml Kombucha will roll out this month at all 700 7-Eleven stores in the following skus: Raspberry & Lemon, Ginger & Lemon and Peach & Ginger. Lo Bros exclusive summer variant, Blueberry, will also roll out at 7-Eleven in Victoria and NSW as part of the launch.

The launch into 7-Eleven boosts Lo Bros presence in petrol and convenience, as the demand for better-for-you beverages for on-the-go consumers grows. Lo Bros is also currently in On The Run and airport convenience including WHS Smith.

Soulfresh CEO Didi Lo said the introduction of Lo Bros Kombucha into 7-Eleven, the world’s largest operator of convenience stores in the world, showed the evolution of healthy food and beverage offerings.

“Soulfresh continues to drive accessibility of better-for-you food and beverages to give consumers alternatives no matter where they are,” said Lo.

“By partnering with 7-Eleven millions of Australian consumers will now have the choice to pick up a refreshing, naturally low in sugar Lo Bros Kombucha while they are on the go.”

 

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