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New Creme Egg a frozen delight

For many, it’s not Easter until you’ve had a Creme Egg – and this year there’s a new way to indulge in the treat.

Cadbury have joined forces with ice cream brand Peter’s to bring the limited edition festive flavour to the ice cream aisle.

The ice creams, which feature a creme egg centre wrapped in vanilla ice cream, coated in chocolate, are available in single-serve (rrp $4) and multi-packs ($8.50) from Coles, Woolworths, independent supermarkets, petrol retailers and convenience stores.

It follows other successful Cadbury/Peters releases in Picnic, Crunchie and Dairy Milk ice cream creations. And the previous release of a Creme Egg ice cream tub.

The iced-treat is sure to be a hit given Australia’s love of ice cream – a Mintel research survey found we’re the second biggest global consumers (second only to Norway) and consume a whopping 9.4 litres per capita.

A C&I report from 2017 predicted the growth trend towards inventive flavours and premium ice cream offerings, particularly in take-home tubs.

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