Australian-owned sports and nutrition brand, Crankt Protein has announced it will be the sponsor of West Adelaide Football Club for the 2016 AFL season.
As part of the deal, Crankt Protein will supply products to West Adelaide Football Club – also known as The Bloods – as well as outfitting the team’s playing gurnsey.
In addition to this, Crankt Protein has secured individual player sponsorship, high profile stadium branding and corporate event sponsorships as it enters into a new era of partnership with the football club.
Brendan Radford, Crankt Protein’s CEO, described how the firm’s partnership with West Adelaide Football Club is part of its broader strategy to deliver high-quality and protein shakes and bars to sports and health enthusiasts – as well as to elite athletes – on a global scale
“Our intent has always been to fuel active bodies of all ages with complete nutrition,” Mr Radford said.
“This announcement is a clear statement of our intent to continue the rapid growth of our brand and to empower consumers to make conscious choices in consideration of their health.”
Earlier this month Crankt Protein was confirmed as the naming rights partner for Team Honda. Under the multi-year agreement Honda Racing’s road and off road teams will compete under the Crankt Protein Honda Racing banner.