Coca-Cola South Pacific’s ZICO brand has launched ZICO Velvety Chocolate – its first flavoured coconut water since launching ZICO Original in the Australian market two years ago.
ZICO Velvety Chocolate is made with not from concentrate coconut water, coconut cream and cocoa powder. It is targeted at consumers who lead active lifestyle, particularly adult females. The launch will be supported instore with a shopper point of sale campaign.
Gloria Young, Brand Manager, ZICO, said the introduction of ZICO Velvety Chocolate provides an opportunity to bring new consumers into the category.
“ZICO appeals to those looking for options that meet the needs of their active lifestyles. Innovation lies at the heart of our strategy to drive growth and the launch of this product marks an exciting start of things to come,” Ms Young said.
ZICO Velvety Chocolate Coconut Water will be available in Metcash from March 2016, Coles from April 2016 and Woolworths from July 2016 in 1L and 330ml.