New concept store puts OTR at forefront of c-store trends

OTR_FULLARTON_261_160429Peregrine Corporation’s On The Run (OTR) has opened a first of its kind new concept for the South Australia-based convenience chain at Fullarton.

Local designers and architects worked with OTR on this newly designed concept store, with local builders and shop fitters also used. In a further signal to its shift from being a traditional petrol station to saving time for its customers by improving the shopping experience, the first difference customers will see is fruit and vegetables at the front door.

“The design both inside and out are very different to anything we have done before,” said chief operating officer for OTR, Michaela Webster.

“The natural shop fittings provide a relaxed earthy feel. You can order a coffee made by the barista, a freshly squeezed juice or buy a fresh loaf of gourmet Brumby’s bread and sit and relax on the wooden benches in a unique retail environment.”

“We are constantly learning from local, national and international food and retail trends and finding ways to give the customer a better experience.”

The store will offer 24 hour convenience for customers with locally roasted barista made coffee, Brumby’s bakery, Moe’s Dog & Shake and OTR shop.

“The opening of the Fullarton store will create eight new jobs for the retail sector in South Australia, in addition to supporting local trades people in the stores creation.”

OTR employs more than 2300 locals and now has 134 stores across South Australia.

The store’s launch follows the recent announcement by the Peregrine Corporation that it plans to invest $50 million in its Adelaide head office and centre of innovation.

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