7-Eleven has partnered with the Melbourne Food and Wine Festival to demonstrate a twist on the convenience store concept.
A food lover’s haven, The Convenience Store, presented by 7-Eleven, is popping up at the Queen Victoria Market from 2 March until 3 April.
It brings a menu of reimagines 7-Eleven products stocked alongside some of Melbourne’s most cherished eatery favourites. Expect to see must try dishes such as Gomi Boy’s Ramen noodle cup featuring bush noodles, braised kangaroo, lemon verbena and sardine broth, saltbush tare and quail egg.
Emma Metcalf-King, Head of Food at 7-Eleven says, the festival partnership is a first for 7-Eleven and demonstrates the company’s focus on reimagining convenience in Australia.
“We continue to challenge and improve the product we put into our stores because we know consumer preferences are changing. Melbournians are big on their food, so what better way to disrupt consumer perceptions on what a convenience store can offer than with the Melbourne Food and Wine Festival. This is a 7-Eleven, but not as you know it today.”
Melburnians can enjoy an exclusive first taste of the new hot deli sandwiches coming soon to selected 7-Eleven stores. These sandwiches, include a mouth-watering beef brisket, falafel, or tuna melt, and are served with a side of Tom Sarafian’s hummus and Chappy’s dill pickle chips at The Convenient Store, presented by 7-Eleven.
Happy hour with a twist will showcase limited edition Slurpee cocktails from 4pm–7pm daily, showcasing a cocktail list of Slurpee cocktails, alongside some local favourites.
With a focus on flavour and convenience, The Convenient Store, presented by 7-Eleven, is a statement of the convenience retailer’s new strategy.
Metcalf-King says that 7-Eleven continues to challenge and improve the products it puts into its stores.
“The Convenient Store, presented by 7-Eleven is just a taste of how we will be thinking about the future of food at 7-Eleven – think New York style deli, think Japanese convenience store.”