From ice-creams to Slurpees, smoothies, and more, 7-Eleven has always been an iconic part of the Australian summer.
To celebrate this, 7-Eleven has launched a ‘Wonderfully Easier’ feel-good summer campaign via CHE Proximity that will include hero film content set to a Mark Ronson track.
The campaign will also include a range of digital-first extensions with influencer partnerships, gaming integration through Twitch, and a consumer promotion celebrating 7-Eleven’s new Mystery Flavour Slurpee ranges.
Adam Jacka,Head of Marketing Communications, 7-Eleven, said that for almost 50 years, 7-Eleven has been an integral part of an Aussie summer.
“After the year Australians have been through with so many of us in lockdown or separated from friends and family, customers are looking to make the most of every moment this Summer, and 7-Eleven open 24/7 just makes that a little Wonderfully Easier,” says Jacka.
“Whether it’s a pre-surf morning coffee or a refreshing smoothie with friends, an afternoon ice cream treat for the kids, or a late night dash for a Slurpee or party top ups, you can find one of more than 700 local 7-Eleven stores just around the corner ready to make it easier to Summer 24/7.”
Directed by Alex Roberts via FINCH, the TVCs will air across free-to-air, catch-up TV and YouTube and are accompanied by radio, Spotify, social, Twitch, OOH, digital and in-store collateral with the media strategy led by 7-Eleven’s media partner, PHD Australia.
“We also celebrate the exciting rollout of our new, delicious smoothies, frappes, juices and more with more than 30 flavours to choose from, already available in more than 270 stores and a perfect Summer refreshment day or night,” added Jacka.