7-Eleven has entered the world of beauty, launching a limited-edition product collaboration, the 7-Eleven Coffee Body Scrub, with online beauty pureplay Adore Beauty.
The scrub will be sold exclusively via Adore Beauty from 22 March and is made from the same aromatic Arabica and Robusta beans found in the millions of cups of freshly ground coffee sold each year at 7-Eleven.
Just like the iconic retailer’s coffee, it’s a great quality product without the price tag, with the new 7-Eleven Coffee Body Scrub retailing for just $1.
The 7-Eleven Coffee Scrub is produced locally in Australia, is 100 per cent naturally derived, vegan and cruelty-free.
Australian actor Olympia Valance is the face of the new product, and says that coffee and skincare are two things she cannot live without.
“Being the face of 7-Eleven’s Coffee Body Scrub was a no brainer. Now I can exfoliate, rejuvenate, and caffeinate with the same great coffee Australians have been enjoying for years.”
7-Eleven’s Head of Marketing Communications, Adam Jacka, said that the Coffee Body Scrub is a fun and innovative way to showcase the quality of coffee that Australians enjoy every day.
“We wanted to showcase the quality of our coffee beans in new ways. More than 71 million cups are already enjoyed across Australia each year, but we know some are still yet to try our iconic coffee. Seriously, our coffee beans are so good we’ve made a coffee scrub out of them.”