7-Eleven Lismore opens as brand grows in regional Australia

The opening of 7-Eleven Lismore is part of the company’s focus on providing regional Australians with the same choice and convenience as in metro areas.

The store, at 135-139 Union Street in South Lismore, has been built to a bespoke design to suit the location of the store and provide additional safeguards against any future flooding events.

It has opened with a team of 17 under the leadership of local Chantelle Keehn who will be supported by experienced 7-Eleven store manager Mark Halyday as she sets up the store and trains the new local team.

Jeff Yerbury, 7-Eleven Area Lead North, said the team is excited to welcome the community to the new store.

“People can grab their favourite products and fill up at any time 24 hours a day, 365 days a year. We have food and convenience options including 7-Eleven’s handmade sandwiches, wraps and Krispy Kreme doughnuts, as well as 7-Eleven’s freshly ground Fairtrade Certified coffee, Slurpee including Slurpee No Sugar options and our frozen blended Smoothies, Frappes and Shakes.”

In addition to modern design fuel tank systems, the building has mechanisms that trigger to protect the site in the event of a flood. The features of this site are designed with increased flood resistance to help protect the store and the environment. 

In the event of a flood, the team members of the store will be trained to pull down metal shutters to protect the windows, in addition to the usual store shut down steps, and evacuate safely in line with emergency services advice.

The company’s focus on providing regional Australians access to career opportunities, and to the same choice and convenience that is available in metropolitan areas is expected to see the brand continue to grow in regional Australia in the next few years.

“Our Store Leader Chantelle and her team have been doing an amazing job working to get this store stocked and ready to welcome our customers on opening day,” said Yerbury.

Keehn said the team are excited to welcome locals to their new 7-Eleven, which will have fuel, food and convenience ranges, deliveries of fresh food into the store seven days a week, high quality Mobil fuels and the 7-Eleven App including the price lock feature.

“My 7-Eleven App Fuel Price Lock feature allows our customers to search for the best price at the five closest 7-Eleven stores to their current location, and then to lock that price in to use at any 7-Eleven fuel store in Australia for the next seven days for a maximum saving of 25 cents per litre.

“As a bonus, the app has loyalty rewards, offers, discounts and can be linked with your Velocity Frequent Flyer card to earn Points,” said Keehn.

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