More than 10 million Velocity Frequent Flyer members will now earn Velocity Points whenever they shop for fuel, food, coffee and convenience items at 7-Eleven stores.

The new partnership will give Velocity members even more opportunities to earn Points on everyday

Purchases at more than 700 7-Eleven stores across Victoria, NSWACT, Queensland and Western Australia.

Velocity members will earn two points per $1 on eligible 7-Eleven in-store purchases; two points per litre on premium fuel; one point per litre on regular fuel at 7-Eleven; plus, Velocity members will earn 711 bonus Points on their first eligible purchase at 7-Eleven made by 28 June 2021.

7-Eleven CEO and Managing Director Angus McKay said he was energised by the partnership with 7-Eleven customers set to receive more benefits than ever before.

“Knowing your customer personally has always been core to being a great retailer. This new partnership allows us to continue to learn so that we can ensure we have what our customers want, when and where they want it,” he said.

“Our goal is to continue to be leaders in convenience. Being able to align our My 7-Eleven App with Velocity Frequent Flyer means we can continue to lead the market in offering our customers the chance to save using our fuel price lock feature and in-store offers and maximise the value our customers can achieve by building their Velocity points balances at the same time.”

This partnership has quickly followed the acceleration of 7-Eleven’s digital strategy, signalling significant steps forward for the convenience retailer.

“Our digital transformation is all about our customers and providing value that matters to them. Our partnership with Velocity Frequent Flyer is an exciting next phase of our digital transformation, and there’s plenty more to come in this space,” McKay said.

To launch the partnership, Velocity, and 7-Eleven transformed Sydney’s The Domain into an airport runway with drones delivering convenience from the sky. Lucky spectators received free fuel vouchers, lunch for a month and coffee for a year thanks to 7-Eleven, while Virgin Australia cabin crew delivered 7-Eleven freshly ground coffee, snacks, and lunches from aircraft trolleys to hundreds of people attending the public event.

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