7-Eleven unveils world-first concept store in Singapore

7-Eleven has launched its first 7Café concept store, located within a 7-Eleven store at Singapore’s Jewel Changi Airport.

Featuring an extended coffee and beverage menu, the 7Café also sells a range of sandwiches, pastries, and Japanese onigiri products, with a seating and charging area for consumers to refresh, enjoy their purchases, and charge their devices.

Steven Lye, Managing Director of 7-Eleven Singapore, said they are always broadening their horizons and creating innovative offerings for its customers.

“The 7-Eleven Jewel Changi store seeks to provide a first-of-its-kind mini café experience with food being served at the counter for the convenience of our customers.”

Items on the menu include fried chicken, pastries, and local-influenced options such as the Banana Caramel Smoothie which is inspired by Goreng Pisang.

“We have also expanded our well-loved product range by adding a slew of new options. From items highlighting the iconic local flavours of Singapore to delectable ready-to-eat food options, there’s something for everyone.”

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