7-Eleven’s investment in regional Australia continues

7-Eleven Australia has opened its seventh store for 2021 in Woy Woy, NSW, continuing with its growth strategy, particularly across regional Australia.

The group has also announced further plans to open stores in Busselton in Western Australia, Shepparton in Victoria, and in Albury Wodonga on the Victorian and NSW border, before the end of 2021.

7-Eleven’s Tribe Lead for Channel, Braeden Lord, said 7-Eleven’s significant investments in network expansion so far this year have created around 60 new jobs and there are many more to come.

“Regional expansion, like our new Woy Woy store, is a key priority for our business and is possible because of enhanced supply chain capability and innovation, which enables us to have the right store formats and offers available for customers,” Lord said.

“We believe people in regional Australia should have the same access to convenience as those living in metropolitan areas.

“Our teams are working on a range of new formats and offers for customers. In 2020 we piloted micro market format stores, launched our home delivery offer, and continued to experiment with new product ranges and digital services,” Lord said.

“The next 12 months will see us continue to adapt and trial a range of new innovations and formats in our network in partnership with our franchisees and suppliers.

“By investing in innovation, we provide new offers and opportunities for our franchisees to meet the needs of customers and to grow their businesses.

“Our stores are local businesses, employing local people and growing local economies.

The Woy Woy store follows the opening of stores in Metford NSW, Derrimut VIC, Rockingham Central WA, Willliam Street Perth WA, Eight Mile Plains Northbound QLD, and Mt Warren Park QLD earlier in 2021.

“We’re also looking to invest in other regional communities so we can continue to grow our network in 2022.

“One of the things that makes our franchise offer different is that 7-Eleven corporate provides the funding for store refurbishments, new equipment and new technology.

“This approach gives us more scope to test and learn without our franchisees being at a disadvantage.

“We’re adjusting how we work to be able to innovate quicker, so we can nimbly respond to ensure we’re meeting the needs of our customers.”

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