Life Savers

A flurry of innovation from iconic confectionery brand Life Savers

One of Australia’s most iconic lolly brands, Life Savers, has expanded its range with a flurry of new product launches.

Since establishing its first factory on Parramatta Road in Sydney back in 1921, Life Savers has been a key staple in local milk bars and corner stores. Over the years, many new flavours have been introduced, but there has never been a single drop of so much innovation quite like this.

The newly launched range of lollies and chocolates includes the Life Savers Stix Sherbert Fizz, which are flavoured tubes with a fizzy sherbert centre, and come in either raspberry or green apple flavours, or a mixed bag with green apple, raspberry, and tropical.

All three flavours of the Life Savers Stix Sherbert Fizz come in a 220g bag and have an RRP of $4.

Joining the mix are the new Life Savers 5 Flavours Jelly Beans, with flavours including raspberry, pineapple, orange, watermelon, and blackcurrant. These come in a 180g bag for RRP $4.

Next up are the Life Savers Gummy Rings Duo, designed to deliver twice the flavour with chewy and delicious double duos of raspberry, pineapple, blackcurrant, orange, and watermelon. These also come in a 180g bag for RRP $4 and are available exclusively at Woolworths.

For chocolate lovers, Life Savers has reinvented its classic Fruit Tingles with the new Life Savers Fruit Tingles & Raspberry Jellies Milk Chocolate Block. Made with Darrell Lea Milk Chocolate, this innovation is jam packed with soft, chewy raspberry jellies, alongside crunchy and tingling Fruit Tingles. The 160g blocks are 100 per cent palm oil free and made using 100 per cent sustainably sourced cocoa, with an RRP of $5.

Also joining the Life Savers family are the Blackcurrant Pastilles Bags, Fruit Pastilles Bags, and Fruit Tingles Bags, which are each 180g and have an RRP of $4. Further to this is the launch of the Life Savers Fruit Tingles Chocolate Balls with raspberry, orange, lemon, and lime flavours covered in a ball of creamy Darrell Lea Milk Chocolate and covered in a crunchy pink shell. These come in 150g bags for RRP $4.90.

Aimee Cutajar, Senior Marketing Manager, Life Savers, said there’s nothing like a Life Saver to take you back to childhood.

“We know Life Savers serves a very special place in the hearts of generations of Aussies, and we hope that as we kick off a new century, children and adults alike now get to enjoy a twist on the original as much as we enjoyed creating it.”

The new Life Savers range is now available in leading supermarkets, including Coles, Woolworths and IGA nationwide.

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