A new yoghurt targeting Gen Z reaches Australia

Danone has brought its Two Good yoghurt line to Australia.

The low sugar yoghurt was specifically developed by the company to appeal to health conscious Millennials and Gez Z and contains no artificial colours, flavours or preservatives.

Danone said Two Good contains 70% less sugar than the average yoghurt, which it achieves through a manufacturing process to remove the sugar from the milk during production. It is also high in protein with 11g per tub and contains just 75 calories per serve.

Head of Marketing and Research and Innovation at Danone, Blanca Carbonell said the demand for low sugar options was increasing, especially amongst younger demographics.

“Millennials and Gen-Z are moving towards a simple balanced approach to food over fad diets, seeking nutritious foods that benefit their wellbeing. Our aim is to empower consumers to sustain a balanced simple lifestyle without having to compromise on taste,” Ms Carbonell said.

“Thanks to our new innovative milk processing, we are bringing to consumers a unique yoghurt with low sugar, no nasties and still delivering on great taste.”  

Two Good 150g tubs are available now in Coles stores nationally. The Australian launch includes Mixed Berry, Vanilla, Salted Caramel, Mango, Peach and Cherry flavours.

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