F. Whitlock & Sons has launched a new range of soups in three flavours, that are available now across Coles, Woolworths, and selected independent grocery for RRP $4.
Rebecca Preston, Chief Marketing Officer Kraft-Heinz said that there is something for everybody in the new range, with flavours including Peri Peri Chicken, Moroccan Spiced Carrot and Lentil, and Capsicum, Tomato, and Corn Gumbo.
“Our newest range ain’t no ordinary soup. Creating gutsy flavours is nothing new for F. Whitlock & Sons, however our team has worked hard to push the limits and develop taste and flavour profiles to match the unmet expectations of Aussies in 2023.
“We know Aussies have been asking for more adventurous food products. The range feeds this growing hunger for something unique, delivering bold taste without compromising on quality; and we expect they will inspire the way Aussies and Kiwis look at the ambient soup category.”
The range delivers bold taste without the compromise – each has no artificial colours or flavours and no preservatives, and a source of protein. The range is packaged in easy-to-store tins to be kept and heated up in minutes.
To stay up to date on the latest industry headlines, sign up to the C&I e-newsletter.