Aldi has taken its ultra-convenient Corner Store retail concept to the heart of Melbourne with the opening of its first Victorian Corner Store.
Located at 501 Swanson St, the Corner Store will provide unrivalled convenience to Melbourne shoppers, stocking an extensive range of ready-to-go meals from sushi to sandwiches as well as artisan bakery items in-store. Additionally, the store will feature many of Aldi’s iconic items including Special Buys.
The store welcomed its first customers with a cup of barista brewed Lazzio coffee for only 37 cents on 8-9 September.
Varun Raheja, Aldi Buying Director, said it was exciting to bring the unique pop up coffee experience to customers for the opening of Victoria’s first Corner Store.
“Who better to sample our coffee than the coffee aficionados of Melbourne’s CBD – who have worked the formula of delicious coffee and impressive convenience down to a fine art. With our Lazzio coffee receiving the Golden Bean Award for the past three consecutive years and the Canstar Award for being the Best Retail Coffee in Australia this year, we’re confident our beans stack up and will impress the coffee-loving Melbournians.”
The store boasts an innovative convenience lead layout offering visitors modern interior designs, simple navigation, and self-checkouts. At the artisan bakery, Melbourne shoppers can also find a store exclusive Grain + Stone artisan sourdough. Baked locally in Victoria, the Aldi-first Grain + Stone range highlights the product innovation unique to Corner Store, which combines modern convenience with the very best of Victorian craftsmanship.
Huw Longman, director of Aldi Corner Stores, says Aldi’s Corner Stores have been designed to better meet the needs of our customers in high-density, urban areas.
“Shopping habits continue to evolve, and we are seeing a large audience of people who prefer shopping more frequently with a hyper-focus on convenience.
“The Aldi Corner Store is designed purposefully to meet these needs, taking convenience and creativity and combining it with the kind of quality and savings that only Aldi can offer. It’s a curated experience for inner-city Melbournians that puts convenience at the centre alongside Aldi’s renowned value.”
Additionally, as a tribute to Melbourne’s renowned artistic community, Aldi Corner store has commissioned a mural from acclaimed Melbourne artist George Rose, who has brought to life her trademark blend of vibrant colours and abstract strokes to create a captivating in-store installation.
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