Allen’s is giving a sour twist to its iconic red frog with the launch of Sourz Frogs Alive, available from 17 February.
Sour lollies are in high demand and the launch of Sourz Frogs Alive follows the successful launches of Allen’s Sourz Snakes and Sourz Tangy Randoms. The lollies have no artificial colours and are guaranteed to bring a little bit of fun to any occasion.
Nestlé Head of Marketing Confectionery Joyce Tan said: “We know how much Aussies love Allen’s Frogs Alive and that sour lollies are a trending flavour profile among lolly lovers. We thought we’d combine the two and create something we know our customers will love.”
Allen’s Sourz Frogs Alive will be available in Woolworths from 17 February, Coles and independent stores from 1 March and in convenience stores from April with an RRP of $2.95.