Confectionery brand Allen’s has launched a new 25% less sugar range, to tap into the burgeoning ‘better for you’ market.
The Allen’s 25% Less Sugar range has been designed to satisfy Australian consumers’ soaring demand for more natural ingredients.
The two packs have been carefully crafted using all-natural flavours, and without artificial colours or sweeteners.
Nestlé Head of Marketing Confectionery Joyce Tan said the company’s focus has been on creating the best taste possible.
“These tasty treats are sure to spark smiles across the nation and are perfect for those wanting to indulge in a reduced sugar treat, which is still satisfyingly delicious,” said Tan. “They’re also guaranteed to deliver on the amazing flavour and quality people expect from us, so lolly lovers won’t have to compromise on taste.”
The Allen’s 25% Less Sugar range (RRP $2.95) are currently stocked in grocery stores nationwide.